Rafael Cardoso

Web and Mobile Developer


Google wanted to create something nice to represent Movember, so we came up with an idea to build games for Chrome, using facial recognition to play it. It uses EaselJS and RequireJS.



This application won several awards. It not just makes use of a full HTML 5 using EaseJS but the whole site is built without using a single image.



After a massive migration of Purina's website to Sitecore, they decided to re-design their brands. Fancy Feast is the first one of the whole lot, and it was quite challenging to build some of its elements. Check it out the front-end development.



MyselfMy name is Rafael Cardoso, you can call me Raf. I migrated to Australia in 2007 and became a citizen after finishing my Bachelor Degree in Computer Science, graduating from Paulista University in São Paulo, Brazil in 2006. I have been working with web development since 1998 and I have always been passionate about Web and coding. Some of the places I have worked include the biggest internet portal in Latin America, UOL, as well as big-name digital agency M&C Saatchi, Yahoo!7 and Brightcove.

Testimonials from Linkedin

  • "Raf is a coding machine. He is a highly productive developer who would churn projects like no-body's business.

    He was also able to get his head around very complex legacy code bases in order develop new modules and features very quickly. "Erik Nilsson, Principal Partner at eNilsson Asia & Pacific
  • "Raf is one of those talented people who contribute so much to the company. His passion for his work leads to innovative ideas and solutions which are then passed through the entire team. Raf adds so much more than just technical skills to his work and is a highly creative individual.

    I absolutely love working with Raf, he is a huge asset for the team!!" Rachel Zhang, Digital Producer at M&C Saatchi Australia
  • "Rafael was a very creative and full of iniciatives at UOL, we worked together at those very demanding start up times, when Internet asked constantly for new IT solutions."Marcia Zoladz, Communication Manager at UOL
  • "Rafael is an extremely proficient developer with a consistent background of delivering above par on projects. His ability to learn and adapt to new programming languages, frameworks and tools makes Rafael an excellent team member. Among many of Rafael's talents, most notable is his efficiency in getting the job done and making sure the extra coat of polish has been applied. Rafael can work autonomously while exercising good judgement on when project members need to regroup on important matters. A great developer to work with."Nathan Winch, Lead Developer at M&C Saatchi


Skills // HTML, HTML5, CSS, CSS3, SASS, Responsive Design, Javascript (Vanilla JS), ReactJS, Angular 7, ES6, Node.js, Template Engines (Jade, Swig, Handlebars, etc...), Wordpress, Titanium, PHP, MySQL, Git, Application APIs (Facebook, Twitter, Google Analytics , Google Maps, Youtube), Accessibility, Photoshop, CMS, SEO, Client Development, Computer Science, Rapid Prototyping, API Development, Management, Technical Lead, System Architecture, Video Platform



As a leader I have a great understanding of how to manage difficult behaviors and conversations, getting people involved in decision making process, ensuring business needs are met through solution design and strong communication with Product & Audience. My skills in development span across multiple platforms, including front-end web development and backend integration. I am able to use my experience across these platforms to make product development decisions around development strategy, tools to employ and team composition.

+ Experience

  • 2019 - Present
    Engineering Manager

    My role is responsible for the overall planning, execution and success of complex technical projects which is achieved through leading and developing a team of 10 cross-functional engineers as well as contributing to the strategic vision of the product development and leading the team towards that vision. Other main responsibilities includes:

    - Build and manage multiple teams that support the different parts of the iAuditor product within SafetyCulture.
    - Develop and grow world-class engineering teams that are highly-functional, collaborative and inclusive.
    - Effective mentoring and coaching team members to foster their professional development as well as hiring great talent
    - Partner closely with the Product Management team to create, drive and deliver innovative, compelling and user-friendly products.

    Being part of the leadership team within SafetyCulture, to me as a leader, means bringing positivity, energy and flexibility to help to create a great start-up culture.

  • 2018 - 2019
    Development Team Lead

    s part of the professional services, the primary function of my role is to help clients achieve their success through bespoke solutions using our products and to help them build a successful OTT solution. I work very closely with the biggest Media Companies in AU, NZ, and Asia; HBO Asia, Channel Seven, Ten and Nine, Cricket, Media Works NZ, to name a few.

    Some of my responsibilities are:

    - Provide end to end solution and design details
    - Lead the frontend development of large-scale projects using a variety of technologies; including React, Redux, Javascript ES6, HTML5, and SCSS, as well as the backend development using the AWS stack (Lambda, API Gateway, SQS, DynamoDB, Cloud Watch, Cloudfront, Cloudformation)
    - Work closely with clients to develop project strategies, communicate progress and clearly explain complex ideas, systems, and processes in human language
    - Mentor and guide members of the team, as well as running 1:1s weekly with teams in Sydney and Boston (HQ)
    - Hands-on prototyping solutions to improve and scale applications.

  • 2018 - Present
    Adrenalina Total
    Co-founder / CTO

    Adrenalina Total is an online experience gift retailer based in Brazil, inspired by a passion for extreme sports and adventure.

    It's the first voucher based platform built on top of Shopify with the integration of AWS Stack. The admin's front-end is built on top of Angular 7, and the backend is hooked through microservices using Lambda, Gateway API and DynamoDB, and the authentication to the platform is using Cognito.

  • 2015 - 2018
    Web Engineering Manager

    High-level management role overseeing a high performing team of 5 developers responsible for a greenfield project building a platform that served all Yahoo websites.

    - Build, lead and hire a high-calibre team of software engineers.
    - Organize and facilitate regular 1:1’s with my team for coaching, mentoring as well as working on their career growth.
    - Execute performance improvement plans for under-performers.
    - Provide technical input and oversight to the work of the team, helping them to scope projects and make architectural decisions.
    - Worked with technical leads with initiatives to guarantee the quality of software delivery of the team, and evolve best practices to improve engineering quality and efficiency and establish team objectives in alignment with business objectives

  • 2014 - 2015
    Technical Lead

    I led a talented team of front-end and full stack developers into various projects.

    - Hands-on coding and working closely with project managers and product owners through an Agile development methodology.
    - Interviewing and hiring candidates, advising on technical structures for the future and end of life frameworks.
    - Work closely with the engineering team, to ensure architecture, implementation, and results are complying with site speed guidelines, assuring that 100% of our code is code reviewed and unit tested.
    - A strong advocate of documentation and code quality, continuously striving for better performance and code improvements, enforcing code reviews and also involved in implementing unit tests for all the js modules.
    - Initiated multiple projects to improve the entire team's capabilities and efficiency, creating internal automated tools that make the everyday life of producers a bit easier.
    - We work mostly with Node.js, ES6, and ReactJS.

  • 2011 - 2014
    M&C Saatchi
    Lead Interface Developer

    I was involved in many cutting edge projects that include most of the biggest brands in Australia. (ex: Optus, Commbank, Nestlé, Google, Pizzahut, David Jones and so on...).

    Some of the responsibilities were:
    - Take ownership of assignments to ensure on-time and thorough work.
    - Demonstrates ability to lead Front-end in several projects, including managing expectations of producers and designers and time estimates.
    - Provide oversight and critique during the design and development process.
    - Develop and support HTML/CSS templates and JavaScript components from design documentation for integration into desktop and mobile websites and web applications.
    - Continually enhance individual and team collective knowledge to drive theory and practice in ongoing work.
    - Understand backend platform concepts and concerns.
    - Hands-on Node.js development as the main backend tool in the agency.
    - Make sure all projects were fully managed by JIRA and Bamboo.

  • 2010-2011
    Universo Online
    Lead Web Developer

    I led the team of 6 front-end engineering and 2 UX designers through the portal and mobile development.
    - Hands-on development in the application that uses PHP and MySQL.
    - Delivered clean, clear, and well-documented code that can be easily supported by others.
    - Accurately estimate timelines and ensure deadlines are consistently met.

  • 2007-2009
    eNilsson Asia & Pacific
    Lead Web Developer

  • 2000-2007
    Universo Online
    Senior Web Developer

+ Education / Certifications

  • 2002 - 2006
    Bachelor of Computer Science
    UNIP - Universidade Paulista - Brazil
  • 2018
    Scrum Master Certification
    Scrum Alliance
  • 2017
    Great Managers

+ Professional Highlights

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    Responsible for the quality of software delivery of the team.

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    Effective leadership mentoring and coaching team members as well spending 1-on-1 time with the team.

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    Execute performance improvement plans for underperformers.

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    Provide technical input and oversight to the work of the team, helping them to scope projects and make architectural decisions.

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    Great communications skills, fast learner and self-motivated.

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    Proficient in the use of Vanila JS / ES6 and worked on a few frameworks like ReactJS and AngularJS

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    Ability to work in a team environment and build great relationship with people outside of the development team including people like Product Managers, Commercial, Product Owners, etc.

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    Passionate and enthusiastic about Javascript.

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    Establish team objectives in alignment with business objectives.

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    Build an open, positive, and energised culture.

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    Build, lead and hire a high-calibre team of software engineers.

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    Constantly seeking to develop myself by learning new technologies and keeping abreast of market development.

+ Achievements

  • +

    Yahoo!7 - The 2014 and 2015 Excellence Award

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    Yahoo!7 - Hackday 2015 - Internal Tool Winner (Theme Builder)

+ Projects

  • Silvertrak

    We built a tool to integrate the digital asset management framework, giving production companies a way to provide a variety of frame marker functions, like text, clipping or drawing. The front-end was completely built in ReactJS and Redux with support of D3.js to handle the data and advanced functionality of the tool. ES6 was used across all the project with webpack and babel to handle the distribution.

  • HBO Asia

    Brightcove built a complete OTT solution for HBO, ranging from Ingestion, Middlewares, all the way to apps for every device.
    I helped lead a cross-functional team, with daily stand-ups in different timezones, working with stakeholders to understand their needs and helping to manage expectations from all sides, onsite workshops, helping plan, prioritize and execute the work

  • Code Review Badges

    At Yahoo, one of our goals was to make sure 100% of the code were code reviewed before deployed into production.
    Using hooks and Chrome extension, the App would distribute badges based on the review, messages, comments, files, etc. It also created a leaderboard where it created a healthy competition between the teams and help drive the team to achieve our goals.

  • Tempo iPhone App

    Tempo is an Internal Booking Management Tool that has been developed in-house as a pro-active solution from one of our developers to help organize the bookings of our team. Since I've started in the agency I saw a need to check the bookings from my mobile and I decided to start again, another pro-active solution and build an iPhone App.
    So, in my spare time, I paired with one of our designers and we started to build a mobile interface for this tool. The app was built in a hybrid solution using Titanium (JS) and it was used across the agency by developers and designers.

  • Movember Games

    Our solution was Movember Games, four simple motion-tracking games that made the user’s mustache the controller. The games were made possible by Chrome’s integration with HTML5, and we used a JS gaming platform called EaselJS. One new game was released each week, starting with the Lame-Mo, where players strengthened their "mo" by lifting and balancing a barbell on their top lip. As your "mo" grew, so did the challenges. The games engaged users from around the world, keeping them motivated and entertained through the often challenging month of Movember.

+ More...



Phone no.. // +61 428 082 716

Location // Sydney, NSW, Australia

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